Jimmy Donaldson (aka Mr. Beast) in profile

Image courtesy of Night Media


Jimmy Donaldson, better known as Mr. Beast, has steadily rose through the ranks over the past two years or so to become one of the biggest creators on YouTube at 21 years of age. The American became initially famous with ridiculous, outlandish videos like “Counting to 100,000”, “Spinning A Fidget Spinner for 24 Hours Straight”, “Watching It’s Everyday Bro for 10 Hours Straight”, and “Reading The Entire Dictionary In One Sitting”. As his channel grew to where it is now, at 28.2m subscribers and 4.2 billion total video views, his videos have come to involve large sums of money, such as a recent video in which he gave $1,000,000 to someone who successfully completed one of his challenges.

His videos are now generally philanthropic. While one could certainly criticize him for so indiscreetly publicizing these acts of generosity - his videos will always exceed 10m views, usually more than 20m, ridiculous numbers - it appears that Donaldson has a genuine desire to actively improve the lives of people, and is more authentic and morally heartfelt than most other creators on the platform. He has donated hundreds of thousands of dollars to homeless shelters and tens of thousands to children’s hospitals and veteran programmes. In a recent fundraising scheme he raised $20,000,000 to plant 20m trees, putting in hundreds of thousands of his own money and attracting large donations from the likes of Shopify CEO Tobias Lütke, Elon Musk, Susan Wojcicki, CEO of YouTube, Jack Dorsey, CEO of Twitter and Alan Walker; these trees will absorb around 1.6m tons of carbon and remove 116,000 tons of air pollution from the atmosphere, a direct action to improve the environment.